Roof Repair Smedway built its Roofing division around one idea: homeowners in New Lisbon deserve a straight answer, a fair price, and a truck in the driveway fast.

Roof Repair Smedway didn't start as a franchise looking for a market to plant a sign in. Our crews trained on real tear-offs, real ridge vents, and real attic inspections in New Lisbon, WI before we ever put a truck on the road under this name.
Licensing and insurance aren't a line item we mention once and forget — we keep documentation current and available on request, because a homeowner signing off on a Roofing project deserves proof, not a promise.
Roofing is a trade where shortcuts hide for a year or two and then fail at the worst possible moment, usually during the next hard rain. We build every Roofing job — big or small — the same way, whether it's a single shingle repair or a full tear-off.

Every lead technician carries current state credentials before stepping on a ladder.
Storm damage doesn't check a calendar, so neither does our on-call rotation.
You'll see the number before any work starts, not buried in a final invoice.
Local crews already know the weather patterns and permit offices in New Lisbon, WI.
Most roof failures don't happen overnight — they build quietly for months before a homeowner notices the ceiling stain that finally forces the issue.
Asphalt shingles shed protective granules as they age, and a gutter full of grit usually means the surface layer is wearing thin.
Cupped shingles trap moisture underneath instead of shedding it, accelerating rot in the decking below.
Climb into the attic on a sunny day — if you see pinpricks of daylight, water can get through the same gaps.
Ceiling stains tend to grow slowly, which is exactly why they're often ignored until the damage spreads.
If upstairs rooms feel noticeably warmer than the rest of the house, a failing roof system is a common hidden cause.
A visible bare patch after a windstorm means the roof's weather barrier has a direct gap that needs covering immediately.
Not every roof problem calls for the same fix, which is why we scope each job individually instead of running every call through one generic estimate.
Active leaks after a storm get a same-day response whenever it's physically possible — a temporary tarp-down first, a permanent fix scheduled right behind it.
Every residential estimate walks the homeowner through material options, from standard architectural shingles to impact-rated upgrades.
We schedule commercial jobs around business hours whenever possible, minimizing disruption to tenants, staff, or foot traffic.
Replacement jobs include a detailed material walkthrough so you're choosing a system that fits your climate exposure and budget, not just whatever's on the truck.
Scheduled maintenance visits catch loose flashing and clogged valleys before the next storm turns them into an emergency call.
If a roof has an unusual pitch, an older material system, or a custom architectural feature, our senior crews handle the scoping personally.

Calls placed after hours still reach an on-call line for anything urgent.
The inspection covers decking condition, flashing points, and ventilation, not just the obvious problem area.
Financing and insurance-claim assistance are discussed at this stage if applicable.
Warranty documentation is provided on completion for both materials and labor.
Because our teams are already local, we're rarely the company still driving in from three counties away.
Every job gets a written estimate before a single nail is pulled, so there's no surprise number waiting at the end.
Certifications are kept current so warranty coverage on materials stays valid when we install them.
Every repair and install comes with a workmanship warranty separate from the manufacturer's material warranty.
Storm-damage jobs come with photo documentation formatted for insurance adjusters, saving homeowners a step in the claims process.
Our technicians explain the reasoning behind every recommendation so you're deciding with full information, not a sales script.

A verbal promise doesn't hold up when you need it — that's why our guarantee is documented, dated, and handed to you at project close.
If a crew leader finds something during teardown that changes the scope, you'll hear about it before it changes your bill, not after.
We keep multiple crews staged across New Lisbon, WI so that a storm hitting one part of the region doesn't leave the rest of New Lisbon waiting.
Dispatch routes are planned around New Lisbon's actual neighborhoods and access roads, not a generic radius drawn on a map, which is part of why our arrival estimates tend to hold up.

"Full tear-off and reroof on our place took three days start to finish. Cleanup was better than I expected — not a single nail left in the yard."
— New Lisbon Homeowner
"Got three quotes before calling Roof Repair Smedway. Theirs was the only one that actually explained why the price was what it was."
— New Lisbon Homeowner
"Annual inspection caught a soft spot near the chimney before it turned into a real leak. Glad we scheduled it."
— New Lisbon Homeowner
"Ridge vent replacement dropped our attic temperature noticeably. Didn't expect that big a difference."
— New Lisbon Homeowner
"Chimney cricket repair stopped a leak that had been staining our ceiling for months. Simple fix once someone who knew what they were doing looked at it."
— New Lisbon Homeowner

Licensed, insured, and dispatched locally across New Lisbon, WI — call now for a written estimate.
☎ Call +1-855-469-0306